In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared.

The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020.

And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

SMS Changes: Retirement of Shared Short Codes

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape. Topics included in this episode touch on:<ul><li>Innovation as a priority for marketers and where to start</li><li>Adopting A.I. and improving customer experiences</li><li>Having access to the right data and how it impacts the business</li><li>Data privacy and being good stewards of customer data</li><li>What's next for Bobby's team at Salesforce</li></ul>

Former referenceable Salesforce customer, turned senior leader for a Premier Global Salesforce partner. Expertise in cross-cloud solutions in Professional Sports, Gaming, Hospitality, and Financial Services.

Accomplished leader of Client Success, Marketing, Sales, and Product teams, as well as go-to-market strategy. Results driven with proven success in partnering closely with Executive Leadership, Technical, Sales, and Marketing teams to establish and achieve growth in goals. Success in working closely with enterprise clients through strategic guidance, product evaluation, and growing usage, including training, implementations, and growth of account value.

Experienced and effective at building and implementing data-driven management and marketing strategy, including differentiating content by user and behavioral demographic information.

Abbey Sullivan

VP, Client Success @ Lev 

The only constant in our world is change. Change is disruptive. Change is scary. But change can be fun. 

Great marketing can convince you that change is necessary. And great technology can make change easier. 

I’ve been fortunate enough to work at the intersection of marketing and technology for over 15 years, helping people change the way they view and use digital marketing, SaaS, and consumer electronics design.

Bobby Jania

SVP, Marketing @ Salesforce

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.


Ultraviolet Keynote: The State of Marketing with Bobby Jania

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes.

Brianne Mullally

Sr Content Marketing Manager at Lev 

Saved by the Bell x Marketing Cloud

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud -- from data models to A/B testing.

Stephen Mansfield

Senior Manager, Salesforce Consulting & Solutions Group

Ask A Marketing Cloud Expert

Kevin Cuxil joins hosts Bobby and Cole to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies.

Navigating the changing Consumer Data landscape and delivering actionable insights.

Kevin Cuxil 

Vice President of Marketing Technology + Marketing Science at Fox Corporation

Kevin Cuxil joins the Lev team to discuss innovations in marketing technology at Fox Corporation.


A Conversation with Fox's VP of Marketing Technology Kevin Cuxil

Kevin Cuxil joins the Lev team to discuss innovations in marketing technology at Fox Corporation. Topics include Kevin's role as VP of Marketing Technology, having an internal data science team that leverages data science tools outside the organization, and discussions about some of Kevin's favorite tools and Salesforce strategies. 


Hosts Bobby and Cole, and special guest Nick, break down the highlights from Salesforce's Spring 2022 Marketing Cloud updates, which include: <ul><li>Datorama Reports: New Fields (Measurements and Dimensions)</li><li>Real-time Behavioral Engagement for Mobile Apps</li><li>Salesforce CDP and App Exchange: Partner Apps</li><li>BU Aware Integration between CDP and Journey Builder</li><li>Datorama Enhancements for Ecommerce</li><li>Datorama Budget Allocator</li><li>New Einstein Innovations for Marketing Cloud</li></ul>

Nick Burggraf

Account Executive at Lev 

Hosts Bobby and Cole, and special guest Nick, breakdown the highlights from Salesforce's Spring 2022 Marketing Cloud updates.


Marketing Cloud: Spring 2022 Release Updates

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts. 


Cognitive Marketing Series: Heuristics and Biases Part 1

Bobby and Cole discuss heuristics and biases in relation to marketing practices

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.

Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.

In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

SMS Changes: Retirement of Shared Short Codes

DESCRIPTION

Today's Host

Cole Fisher

Bobby Tichy

Today's Guests

Recent Episodes

SMS Changes: Retirement of Shared Short Codes

DESCRIPTION

Today's Host

Cole Fisher

Bobby Tichy

Today's Guests

Related Resources

Recent Episodes

Ultraviolet Keynote: The State of Marketing with Bobby Jania

Saved by the Bell x Marketing Cloud

Ask A Marketing Cloud Expert

A Conversation with Fox's VP of Marketing Technology Kevin Cuxil

Marketing Cloud: Spring 2022 Release Updates

Cognitive Marketing Series: Heuristics and Biases Part 1