In this episode of ‘In the Clouds’ podcast Bobby and Cole share what you need to know about the retirement of shared short codes happening in the United States on September 30, 2020. Learn the original purpose of short codes and what to expect with the upcoming changes. Our hosts explain the actions you need to take now in order to ensure you’re prepared.

The US short codes: 36698, 64586, 69979, 80565, 88769 will be removed and deprovisioned from customer accounts on September 30, 2020.

And don’t forget to tune in for the completely unrelated section where Bobby and Cole battle it out over the best flavor of PopTarts!

SMS Changes: Retirement of Shared Short Codes

In this episode, hosts Bobby and Cole are joined by Bo Lowery -- Vice President of Marketing at Wild Birds Unlimited. Wild Birds Unlimited (WBU) is a 41 year old brand with more than 350 retail locations around the U.S. and Canada, with the goal of helping you find joy in your environment by inviting birds into the backyard. Bo has been with WBU for more than 20 years, and has been a part of their digital marketing transformation. In this podcast, you will learn where they started with email marketing (as the first enterprise customer of ExactTarget!), and how they have evolved their marketing strategy and used creativity and personalization to engage with their customers. (Also, be sure to listen for three bird fun facts shared by Bo!)

Bo Lowery 

Vice President of Marketing @ Wild Birds Unlimited, Inc.

Client Spotlight: Wild Birds Unlimited 🐦🦉🦚

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world. Topics of conversation include: <ul><li>The Future of Work</li><li>The metaverse and taking a pragmatic approach, how gamers have been in the metaverse for years already.</li><li>Crystal on web3 opportunities</li><li>The trajectory with Web3, how long until it is part of everyday life?</li><li>Artificial intelligence, augmented reality, machine learning and the future of data</li><li>Loyalty and how it is shifting the way data is collected</li><li>Richer data, richer segmentation, and what an executive within a marketing organization should do to bring the organization forward</li></ul>

Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity! As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people.

Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe.

As one of Forbes’ 50 Leading Female Futurists, She has appeared in numerous publications including Entrepreneur and Bloomberg Businessweek. She is regularly called on by major television networks as a tech expert. Crystal is the author of the books One Tech Action and The Social Media Why.

Crystal Washington

Futurist, Technology Strategist, Author 

Digital and Customer Experience focused executive with 15+ years of helping clients across Sports/Esports and Entertainment, Health and Life Sciences, Travel and Hospitality and Financial Services.

Ryan McCambridge

SVP, Strategy @ Lev 

Lev expert and SVP, Strategy Ryan McCambridge joins Crystal Washington for a deep dive into the future of marketing. As a technology strategist, certified futurist, and author of “One Tech Action and The Social Media Why,” Crystal shares her unique perspective about what marketers might expect to see on the horizon in our ever changing world.


Ultraviolet Keynote: The Future of Marketing with Crystal Washington

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself. Conversation topics include: <ul><li>The Reckoning in tech, and how leaders can best manage their communication platforms and systems</li><li>Preserving online privacy, data ickiness, and how we should be thinking about cyber attacks</li><li>The Metaverse, vaporware, Twitter, and Elon Musk</li><li>Representation and innovation in the tech industry</li><li>Kara's thoughts on her career, on respecting audiences, and advice for female journalists</li></ul>

Senior marketing leader with a track record of delivering creative work to achieve exceptional results. Experienced in messaging development, building brand awareness, and developing unique digital experiences. Well versed in ABM, event and field marketing, marketing operations, customer marketing, and partner/channel marketing. Passionate about collaborative, high-functioning teams with motivated marketers who want to deliver exceptional work and have fun doing it.

Holly Enneking

VP Marketing at Lev 

Contributing writer to New York Times Opinion section, podcast host for Sway and Pivot, described as Silicon Valley's "most powerful tech journalist"

Kara Swisher

New York Times Opinion writer, podcast host, Tech journalist

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself.



Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher

Kara Swisher, a contributing writer to the New York Times Opinion section and podcast host for Sway and Pivot, is described as Silicon Valley's "most powerful tech journalist.” Holly Enneking, Vice President of Marketing at Lev, leads a conversation with Kara about accountability -- both for Big Tech leaders and everyday digital marketers -- as well as being unapologetically yourself.


Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape. Topics included in this episode touch on:<ul><li>Innovation as a priority for marketers and where to start</li><li>Adopting A.I. and improving customer experiences</li><li>Having access to the right data and how it impacts the business</li><li>Data privacy and being good stewards of customer data</li><li>What's next for Bobby's team at Salesforce</li></ul>

Former referenceable Salesforce customer, turned senior leader for a Premier Global Salesforce partner. Expertise in cross-cloud solutions in Professional Sports, Gaming, Hospitality, and Financial Services.

Accomplished leader of Client Success, Marketing, Sales, and Product teams, as well as go-to-market strategy. Results driven with proven success in partnering closely with Executive Leadership, Technical, Sales, and Marketing teams to establish and achieve growth in goals. Success in working closely with enterprise clients through strategic guidance, product evaluation, and growing usage, including training, implementations, and growth of account value.

Experienced and effective at building and implementing data-driven management and marketing strategy, including differentiating content by user and behavioral demographic information.

Abbey Sullivan

VP, Client Success @ Lev 

The only constant in our world is change. Change is disruptive. Change is scary. But change can be fun. 

Great marketing can convince you that change is necessary. And great technology can make change easier. 

I’ve been fortunate enough to work at the intersection of marketing and technology for over 15 years, helping people change the way they view and use digital marketing, SaaS, and consumer electronics design.

Bobby Jania

SVP, Marketing @ Salesforce

Bobby Jania, SVP, Marketing at Salesforce, is joined by Abbey Sullivan, VP, Client Success at Lev, to discuss the current state of marketing in today’s technology-driven landscape. From data-driven marketing, to the value of video, and the new work-from-anywhere remote culture, they cover everything marketers want to know about the current strategies, priorities, and challenges in the marketing landscape.


Ultraviolet Keynote: The State of Marketing with Bobby Jania

What do Marketing Cloud and Saved by the Bell have in common? It turns out, a lot more than you think. In this very special episode of In the Clouds, hosts Bobby and Cole along with special guest Brianne Mullally, do a deep dive on the beloved 90s show Saved by the Bell and what similarities it has to Marketing Cloud. They discuss the Marketing Cloud rebrand, align each Saved by the Bell character to a Marketing Cloud product, and highlight the notable moments and episodes.

Brianne Mullally

Sr Content Marketing Manager at Lev 

Saved by the Bell x Marketing Cloud

You’ve got burning Salesforce Marketing Cloud Questions, and our hosts have answers. This episode is a recording of a live Ultraviolet session where our hosts Bobby Tichy and Cole Fisher, are joined by Salesforce Consultant Stephen Mansfield to answer attendees' technical questions about anything and everything Marketing cloud -- from data models to A/B testing.

Stephen Mansfield

Senior Manager, Salesforce Consulting & Solutions Group

Ask A Marketing Cloud Expert

In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.

Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.

In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.

SMS Changes: Retirement of Shared Short Codes

DESCRIPTION

Today's Host

Cole Fisher

Bobby Tichy

Today's Guests

Recent Episodes

SMS Changes: Retirement of Shared Short Codes

DESCRIPTION

Today's Host

Cole Fisher

Bobby Tichy

Today's Guests

Related Resources

Recent Episodes

Client Spotlight: Wild Birds Unlimited 🐦🦉🦚

Ultraviolet Keynote: The Future of Marketing with Crystal Washington

Ultraviolet Keynote: Embracing Accountability a Conversation with Kara Swisher

Ultraviolet Keynote: The State of Marketing with Bobby Jania

Saved by the Bell x Marketing Cloud

Ask A Marketing Cloud Expert