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Episode 17  |  47:16 min

Salesforce for Media and Entertainment: Lights, Camera, Action!

Episode 17  |  47:16 min  |  04.27.2020

Salesforce for Media and Entertainment: Lights, Camera, Action!

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This is a podcast episode titled, Salesforce for Media and Entertainment: Lights, Camera, Action!. The summary for this episode is: <p>There’s no doubt Americans have increased demand for media, entertainment, and streaming services, now more than ever. Our hosts, Bobby Tichy and Cole Fisher invite Lev’s Managing Director, Tim Mosa, on the show to discuss the impact Salesforce has had on brands with streaming services. We set the scene with gaming and podcasts by answering questions like, What happens to a complex Salesforce instance when one company acquires another? How do companies begin to leverage the data and insights from a company they acquire? Then transitioning over to video on demand. We discuss how Salesforce helps companies keep subscribers engaged, avoid subscription fatigue, and tips to organize data that is relevant and actionable. Learn media and entertainment best practices, use cases, and more in this episode of In the Clouds.</p>
Takeaway 1 | 04:46 MIN
Podcasts Are Competing for Streamer Viewership
Takeaway 2 | 02:29 MIN
Buying an Audience
Takeaway 3 | 03:44 MIN
Mergers & Acquisitions
Takeaway 4 | 07:07 MIN
Audience Churn Rate
Takeaway 5 | 01:40 MIN
Customer Life Cycle

There’s no doubt Americans have increased demand for media, entertainment, and streaming services, now more than ever. Our hosts, Bobby Tichy and Cole Fisher invite Lev’s Managing Director, Tim Mosa, on the show to discuss the impact Salesforce has had on brands with streaming services. We set the scene with gaming and podcasts by answering questions like, What happens to a complex Salesforce instance when one company acquires another? How do companies begin to leverage the data and insights from a company they acquire? Then transitioning over to video on demand. We discuss how Salesforce helps companies keep subscribers engaged, avoid subscription fatigue, and tips to organize data that is relevant and actionable. Learn media and entertainment best practices, use cases, and more in this episode of In the Clouds.

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