Episode Thumbnail
Episode 18  |  27:04 min

Salesforce and Sports: Leveling Up The Fan Experience

Episode 18  |  27:04 min  |  05.08.2020

Salesforce and Sports: Leveling Up The Fan Experience

00:00
00:00
This is a podcast episode titled, Salesforce and Sports: Leveling Up The Fan Experience. The summary for this episode is: <p>In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.</p>
Takeaway 1 | 03:39 MIN
Innovating Teams and Clubs
Takeaway 2 | 02:23 MIN
Fan Loyalty
Takeaway 3 | 02:45 MIN
Fan Engagement
Takeaway 4 | 02:08 MIN
Teams Supporting the Teams

In this episode of ‘In the Clouds’ we cover all things SFMC and Sports. Lev Managing Director, Ryan McCambridge, and Account Director, Abbey Sullivan, join our hosts to discuss how teams are scoring big with Salesforce Marketing Cloud. In their past time, sports teams historically have been the last to adapt to digital trends but these organizations have quickly realized they are being left behind. Hear what the industry leaders like the NBA and XFL leagues are doing to stay relevant and optimize the fan experience. Learn how teams are using Salesforce to develop a 360 view of the customer and the most critical pieces to streamline the brand experience.

Guest Thumbnail
Abbey Sullivan
Group Director
Guest Thumbnail
Ryan McCambridge
Managing Director, Strategy

More Episodes

Ultraviolet Keynote Sessions: Angela Duckworth

Ultraviolet Keynote Sessions: Desirée Rogers

Ultraviolet Keynote Sessions: Scott Dorsey

Innovation Series: GolfNow

Innovation Series: Marketing in a Cookieless World

Innovation Series: What's Possible in Marketing Cloud?