Marketing Cloud: 2019 Releases and CNX Takeaways
Speaker 1: Welcome to the In the Clouds Podcast. In the Clouds is a Marketing Cloud podcast powered by Lev, the most influential marketing- focused Salesforce consultancy in the world. Lev is customer experience obsessed, and podcast hosts Bobby Tichy and Cole Fisher have partnered with some of the world's most well- known brands to help them master meaningful one- on- one connection with their customers. In this podcast, they'll combine strategy and deep technical expertise to share best practices, how- tos and real life use cases and solutions for the world's top brands using Salesforce products today.
Bobby Tichy: Welcome to the In the Clouds podcast. I'm Bobby Tichy along with Cole Fisher, and a new guest. I'd like to introduce Nick Burggraf, who runs the Lev Minnesota office out of Minneapolis. Nick, thanks for joining us.
Nick Burggraf: Yeah, thanks for having me. Like Bobby had mentioned here, I run the Minnesota office. Currently, that's just me. So, it's a rather large office with very few members in it, but we do have our own Slack channel.
Cole Fisher: I was just going to say, Nick also runs the Minnesota Slack channel, and he'll associate, incessantly written with comments, asking people to quiet their dogs down, who took the string cheese out of the fridge. It's quite-
Nick Burggraf: Or to leave the door open.
Cole Fisher: Yeah.
Nick Burggraf: All sorts of office updates that you would imagine go in there. It's a more of a self entertainment mechanism. I've been working with Lev for about four years, but working for Lev for just under a year. I come from, actually, a client of Lev's, a division of NBC, and I was doing a number of different tasks. I was a campaign manager of that division. But it really entailed, just across the board, business intelligence, analytics, B2C, and B2B deployment. So, I've been through a couple of Marketing Cloud implementations, part implementation, migrations from Marquetto. Gosh, there's been-
Bobby Tichy: Pronto.
Cole Fisher: MailChimp.
Nick Burggraf: MailChimp was one of them.
Bobby Tichy: Constant Contact.
Nick Burggraf: Constant Contact was not. But yeah, just across the board, there's just been a bunch of different. I've really refreshed our entire tech stack with the onboarding of more Salesforce products. So, we were always a core partner since the company began back in 2008, and then just continued to invest in our Salesforce relationship.
Bobby Tichy: Great. Well, most importantly, Nick owns a dog and that dog's name is Lou, which has happened to be the name of my oldest dog. And it's important to call out here that Cole does not own a dog, and he's a heartless human being. So, hopefully if this podcast becomes successful enough, Cole can afford to splurge on a dog.
Cole Fisher: I think it's a matter of time until your Lou becomes my Lou, because pretty sure he likes me better than you. And he conveniently fits into my duffel bag.
Bobby Tichy: That's a common theme in my life, most people like you more than they like me. And speaking of our, just incredible growth on the Lev podcast, we were up to six reviews. So, I'd like to personally thank my wife, Joanie, as well as my mother- in- law Doris. I don't know if they listened, but they did review. And so, if you're out there and you want to throw us a review, we'd really appreciate it. You can also contact us at intheclouds @ levdigital. com. We have not gotten an email yet. So, we would love to hear from you about whatever kind of a topic or deep dive you'd like for us to take. And today we're going to focus on a couple, go ahead.
Cole Fisher: I did actually get an email asking if we wanted to monetize our podcast.
Bobby Tichy: That's a great segue into one of our sponsors.
Cole Fisher: Yeah.
Bobby Tichy: As you can tell by the silence, we don't have any sponsors. But maybe soon, if we get that seventh review. I feel like we'll be on our way. So, on today's podcast, we're going to focus on a couple of things. It's been a few months back, but there were kind of two main takeaways that we had from Connection, Salesforce's conference in Chicago. A mini Dreamforce is a good way to think about it, that focuses on marketing, commerce, and service. And that we wanted to talk through some of the recent releases that Marketing Cloud had. So April, June, and August. And then, we'll finish up with just some quick thoughts on Tableau and the recent acquisition of Salesforce, and then completely unrelated, as well. So, kind of leading off with Connections. I thought, Cole, you really had the market cornered in your takeaways from Connections. So, I'd love to hear your input on what you thought was really impactful and what you really liked about Connections.
Cole Fisher: My very first step into Connections, the immediate thing I noticed was padded flooring. It was amazing. I knew that every year I'm going to be on my feet for nine hours at a time and I don't eat breakfast beforehand because I'm like," Oh, they always have food. I'll grab something." And then I never actually get to grab it. So, I kind of stand on my feet all day, don't eat, I just blab or chat and listen nonstop. And at the end of the day, your feet are just pounded. And so, I thought I'd be cheating this year. I got these gel insole inserts. I was like," Oh, I'm thinking way ahead." I got there, and it was like just a trampoline floor, it was amazing. That was the very first thing, when we talked about our takeaways from Connections, I was like," Did you feel the flooring? That was amazing."
Bobby Tichy: Well, as many of you know, who go to conferences or trade shows or anything like that, the floor is almost always just concrete. It's not even carpeted. And if it is carpeted, it's just a thin layer of it. And so, you've got to have some really comfortable shoes. But when Cole says it's like a trampoline, that's exactly what I thought of was as a kid, you'd step out onto the trampoline, but it was even nicer than that. It was a padded trampoline. It was like, we went up a little bit, it felt very bouncy. As small of a notice it was at first, it was really nice.
Cole Fisher: Yeah. I'm not kidding, the very first step I took in there, that's what I noticed. And I almost wanted to frolic and make pretend snow angels or something out of it, felt amazing. And I'm built like a inaudible have I knee problems, and lower back and stuff like that. Standing nine hours on concrete, something's going to happen.
Bobby Tichy: We didn't let Nick go to Connections this year. So, that's why he doesn't have any take on this.
Nick Burggraf: I opted out because my experience there in 2018 was a concrete floor. I imagine that I wasn't the only one that filled out the" How was Connections?" form at the end of it saying," Hey, we need some trampoline floors."
Cole Fisher: We owe you a big kudos, Nick. That was a great idea of yours.
Bobby Tichy: No kidding.
Nick Burggraf: I'll take credit for that.
Bobby Tichy: The other thing that really kind of came out of Connections and was a big announcement on the Salesforce front was their CDP Solution/ Customer 360. So, what they're kind of affectionately calling Customer 360. And it was the announcement of the beta program, which is slated to launch later this year. And we had an opportunity to talk with some of the folks from Product at Marketing Cloud, as well. And it's not super clear how this will work quite yet, across the different platforms and features and things like that. But it'll be really interesting to see how it takes shape over the next few months. We have a couple of customers that have applied to be part of the beta program. So, a lot more to come there from Salesforce. And as we learn more, we'll certainly share it. But a lot about having a single view of the customer no matter where they are, unknown, known, all those different elements that we think of across what we think of as DMP, and Interaction Studio, and email, and all those different other channels.
Cole Fisher: Yeah, that's really exciting. Right now, we're in discussion with a number of customers about potentially being a part of that beta, and really kind of leveraging the CDP concept. And we've talked about for a while now, within the Salesforce ecosystem, the 360 degree view of a customer. This is the actual, productized, EDP backed version of that, that they're beta testing. And that's going to be pretty exciting. And so, we've got a couple of customers right now that are looking to get in on the ground floor of that beta.
Bobby Tichy: And it will be interesting to see how it goes as they go through it. Hopefully some of our customers will get selected for it. We'll share how that process is going and keep you guys updated and posted on what we hear from the product team as well. We've got another meeting at the end of August with them, and then Dreamforce is coming up pretty soon, too. I think it's in November again this year. And so, I'm sure we'll learn more as Dreamforce approaches as well. I think that's right around the time that the beta program is slated to start. So, more to come there. Speaking of releases and announcements and that sort of thing, we wanted to shift gears to the most recent releases on the Salesforce Marketing Cloud front. And there's been three releases over the last five months or so, the April, June, and August release highlights. And for those of you who don't know, you can always go to the help doc on Salesforce and review the release notes. They're there in detail. And quite a few of them also have a video supporting them, kind of the main highlights of each release as well. So if you check out the Salesforce Marketing Cloud YouTube channel, you can see a one to two minute video of each of the features that they've added, or that they're highlighting as part of that too. But I know that Cole, you were pretty excited about some of the Einstein elements that have come out. Especially knowing that Einstein was announced, I think a couple of years ago on the Salesforce front. And it's kind of neat to see them start to embed it and innovate off of it on the Marketing Cloud front.
Cole Fisher: Yeah, it definitely is. One of the things when I was at Salesforce, in terms of marketing and strategy consulting, something that we did a lot was really heavy data science and analysis on sender frequency and send- time optimization and things like that. And what we're seeing is a lot of the Einstein updates, and engagement frequency, and splits, and things like that, that we're starting to see productized in Journey Builder are actually things that are not only A, extremely important and beneficial for marketers, but B, were really heavy lifts to do manually beforehand. So, for instance, with engagement frequency, every marketer is trying to think about, are they over sending, are they driving people away and headed towards attrition, or are they under sending and leaving opportunity on the table, sales engagement, et cetera. And so, engagement frequency is a way for us, productized in Journey Builder, to be able to address this concern in finding the best email frequency range to meet our objectives. So, it's pretty exciting to see that and not have to have that manually addressed anymore, because that was a heavy, heavy lift.
Bobby Tichy: And I think that the other elements of that too, I mentioned it a little bit earlier, is just seeing the innovation start to happen on the Einstein front and being able to incorporate these different elements within Journeys, or add audiences and different things there. So, to your point, there's a lot of use cases, not just on the email front, how we utilize it to re- target and also acquire folks, too. I'm speaking of the Ad Studio front. So, Google Advanced Match is now available. So, very similar to Lookalike Audiences in Facebook. So, we're able to select certain elements that match, based on the data you have, the data that Google has. So, that's now available within Ad Studio, which I know a lot of people were pining for, who utilize that heavily. And there's also on the Datorama front. So, these are all part of the April release by the way that we're focusing on now, so back about four months or so ago. But the Datorama connector for Marketing Cloud Email, which was pretty quick, considering that the acquisition of Datorama happened late last year. They were pretty quick to turn around that Marketing Cloud Email integration into Datorama. And our team has, I know, implemented it at least a handful of times already, our Datorama team. And so, they've had a lot of success with it and it's pretty slick to see some of the dashboards and things you can build out. On the mobile integration side, one cool thing is in the past, you've been able to build email content and messages directly within Journey Builder. You can actually now build out those mobile messages within Journey Builder and also Content Builder. So, previously you'd have to go to Mobile Connect or Mobile Push to build your push or SMS specific messages, and you can do all that within Journey Builder and within Content Builder, now. So, excellent ease of use functionality that they include there as well. And then, just one other element that, I would say low- hanging fruit, previously, whenever you created a data extension in Marketing Cloud, you had to set the data retention policy at the time that you created it. Otherwise, the only way you could update it would be through the API. And so, now you're able to do that after the fact. So, let's say you create a data extension, to hold data or hold an audience, and you want to have data retention on it, but you forgot to include it at the beginning within the UI, you can go back and update that after the fact, so that way you can have data retention on those going forward. So, the next portion is all around the release highlights for June. Which include transactional messaging, in- app messaging, and then a little bit of what Cole talked about earlier on the Einstein Send Time Optimization, some Social Studio elements, as well as Audience Studio. So Nick, would you mind just talking a little bit about transactional messaging and how that's a little bit different from how folks might be using transactional email today?
Nick Burggraf: Yeah. I think this is really exciting just because SMS continues to be a growing trend, but there's this market apprehension to use it because it's so overused with promotional messages. So, if I'm on my phone and I'm getting messages that are from companies with short codes, it's like," Well, I just know that this is something I may or may not have signed up for." Again, that just depends on people's compliance. But the transactional category of SMS is really going to be beneficial for anybody that has any kind of a service wing or a sales wing. So as far as, if I made a purchase, I don't mind getting an email of a recap of what I purchased or, I'm sorry, a text of what I've purchased or any kind of details with a short link in there. On the flip side, if it's services like, for example, my waste management company. If I get text messages, which I do, from them about pickup changes and weather changes, I'm totally happy to get those SMS. So, the transactional element of SMS that they released really categorizes it differently within the platform. And you can also select the priority status of those. It's a really nice feature. Do you guys have anything to add to that?
Bobby Tichy: I really like, as an example, Best Buy does transactional SMS. So, anytime I make an order or when that order has been shipped, or if it's ready for pickup at the store, I get those text messages, which I find really valuable. And then on that same front, Marketing Cloud now supports, which is a pretty big announcement, in- app messaging. So, obviously it's always had the capability of push notifications, but now in- app messages and notifications are available too, which was a really big win for the Salesforce team. And then, we talked a little bit earlier about the Einstein Send Time Optimization, and Cole kind of talked through that a little bit. I think that this is something that a lot of people have been looking for, and kind of looking back to the 90 days of engagement rate, all those different elements too, which will be really impactful. And then, Cole, if you wouldn't mind talking through, I thought the new Social Studio Persona Insights was really neat, of the integration to Sales Cloud. So, if you wouldn't mind just talking through that a little bit, that'd be great.
Cole Fisher: Yeah. So, right now, with the ability to view Twitter Persona information in the analyze portion of Social Studio, you can create persona group dashboards that pulls in information from social listening dashboards, from cards and workbenches, and even from contacts and cases in Service Cloud. So, it's a pretty neat new way to kind of create and analyze these personas. It gets us a better understanding of what these authors are saying on Twitter, who they are, what their influence really is. And I think that that's a big one because a lot of the times brands are trying to target the biggest and best influencers, and you really don't know what that engagement looks like without digging into individual tweets and things like that. Or a lot of times, marketers will kind of go for that head fake of," Well, this person's got a lot of followers. This must be legitimate." This kind of gets a layer underneath that, and determines what their true influence is. So, it's going to be pretty exciting. I'm already kind of geeked out on what the Social Studio analyze capabilities are. And the visualization I think, in terms of the social space, really among the best tools out there. But this is really kind of getting into that gray area of how are we determining how influential people really are, and how much of an impact these authors are actually having with us. I don't even know, is Clout still around? Do you guys know?
Bobby Tichy: I have no idea.
Cole Fisher: Prior to Salesforce I used to work in the social influence space, and I remember looking at Clout and thinking that they had kind of a pretty basic model of numbers of followers and things like that, that they would use to determine influencers. And I remember finding so many holes, and one time they signed me up as an influencer and they sent me, this will tell how tuned in they were, they sent me Axe hair gel, and I'm totally bald. Like, what am I going to do with hair gel? So, this just kind of like-
Bobby Tichy: Don't sell yourself short, you got a little on the sides.
Cole Fisher: Thanks man. Oh, you're just being nice. But in terms of really analyzing and understanding the personas that you're working with, and those that are voicing for or against your brand, this is really important. So, this really allows us to get a layer deeper, to really understand those personas. So, pretty interesting stuff.
Bobby Tichy: One thing I'd add about the Social Studio release for this is, I think it was from this release, but it was about suspending tweets from accounts that are removed or blocked or suspended. So, I think this is an interesting addition, from Salesforce's perspective, that there's people actually thinking about," Okay, what's happening as far as people that are attempting to like dox a brand, per se?" And there's blocking that goes into that from the Twitter side, and how much those metrics can mess with seeing it in Social Studio. So, the only reason I call it out again, it's probably few and far between, but I think it's really interesting to see how Salesforce is responding to some of those offshoot cases, too. Where it's like," Hey, you probably don't want to see a bunch of negative trends from people that are inherently just trying to dox your brand." Because that does happen, nowadays.
Cole Fisher: It definitely does. And there's a lot of trolling, and especially even spam accounts that Twitter makes updates and does sweeping deletions of all these fake accounts and spam accounts and things like that. And a lot of the times what those accounts are doing, are trying to glom on to large influencers or brands or things like that to get attention or to drive traffic to certain sketchy links and things like that. That's also a really good call out is the update of removing suspended or deleted accounts. Especially from, not just Social Studio, but Command Center as well. So, all those, 80 inch flat screen and some of the headquarters that look really cool with all the command center data flowing in real time. Well, now those aren't being bogged down by inappropriate or spam accounts as well.
Bobby Tichy: The last two features we wanted to call out on the June release. One is an Audience Studio Connector for Interaction Studio, and this is really around consent. So being able to protect each customer and their preference across those two clouds or integrations, and we have a lot of customers that utilize the consent management and identity management on the Audience Studio slash DMP side. So, I think that'll really be beneficial to now have that available elsewhere. And then lastly, is the ability to create and share Journey Templates across business units. So, now there's kind of two ways you can do that. One is with Deployment Manager, which allows you to extract the journey and then upload it into whatever other journey we might have. And then, in addition to that, is utilizing the sharing functionality to actually just share it to other business units within your enterprise org. Jumping over to the August release, a couple of things more administratively for those of you who have been using the platform since it was ExactTarget, there used to be the SMS functionality called SMS Interactions. And that's just the legacy version of Mobile Connect that's being retired at the end of September. So, if you're not off of that and under mobile connect, make sure to keep that in mind. And then, a couple of query related items that were pretty neat, as far as something that came out in the release for query activities, but also what's now being dubbed Query Studio. So Nick, would you mind just talking through those two things?
Nick Burggraf: Yeah. Oh, man. So, I'll take them in the backwards format, but as far as queries go, anybody that's on the architecture side of the Marketing Cloud knows full well that you run into a system error when you're running a query that might not be the, the right query that you're trying to do. And that's one of those," My head's banging against the wall trying to figure out what is actually wrong with this, because the last thing I want to do is fill out a support ticket and go down that route because I know that there's just something wrong with my query as far as how I'm joined in it, or whatever." So, part of this release is descriptive error messaging. And again, from my background, this is one of those things that I think a lot of people are really going to care about because it's going to just have a prescriptive solution built into there to say," Hey, you can't do this type of join with this table." Or whatever that actual error is. So, I'm personally excited about this. Again, I probably don't ever touch queries as much any more, but a really beneficial thing. Query Studio kind of builds off of that. I just actually interacted with it at the end of last week when I had heard about the release of it. So, they've already actually released this, Query Studio allows you to operate queries similar to what you would do with a My SQL workbench. And that's all within the UI. Again, really added benefit of shortening the process to actually getting to my audience. So, if I'm doing multiple joins on tables, I can write that entire query and point to where it should go, but then I can run a test on that, a preview on that dataset, so I don't have to continue to run multiple, million records through and just wait until that query is done to see," Okay, are these my desired results? Or did I do something wrong? Do I need to redo something?" Again, a really exciting thing for those deployment architecture people that are actually having to do this work, it's really going to save a lot of time. I like this one.
Bobby Tichy: Thanks, Nick. And on that same front, we were just talking about it a little bit earlier on Deployment Manager and its ability to take out journeys. A big release in August is deployment now supports the contact model, and related data extension. So, if you've got a data model or data extensions in one business unit that you want to migrate over to another business unit or anything like that, that is now supported. I expect over the next year that Deployment Manager will just continue to get more and more robust for migrations or sharing across business units and that sort of thing as well. I think, Cole, you already mentioned what you were most excited about from the release around all the Einstein capabilities. I think what I was most excited about was Query Studio and the error message descriptions on the query. Nick, what about you?
Nick Burggraf: I'm going to take a specific piece of Einstein, it's Send Time Optimization. I know we briefly touched on this, but as far as the way Send Time Optimization works within Journey Builder is really insightful to say," Hey, John Smith interacts between 7: 00 AM and 8: 00 AM every morning." And it's looking for those data points over the course of 90 days to really hyperdrive that connectivity to the customer, or the prospect, or the B2C audience. That's probably the one I'm most excited about because, as Cole had mentioned, a lot of this stuff was manual and to do the manual effort on this was, at times for those deployment people, not even worth the time to say," Okay, if I'm building this entire journey, I can't get down to that segmentation of these people are going to get it at 7: 00 to 8: 00 AM. These people are going to get at 8: 00 AM to 9: 00 AM." That just was too much, too heavy of a lift. So, to have that all done automatically is going to, as we see it deployed across, some of our customers will kind of take a peak and work with our delivery team. But I think there's some very immediate results that we're going to see with deliverability and with engagement on any of these accounts that are using it.
Cole Fisher: Yeah. Nick, you're definitely right. I think one of the things that really stands out about the Send Time Optimization tool is that most products in the space, when they talk about send time optimization, they're really kind of bulking everyone together. So, they're looking at newsletter sends, and when our newsletter send is most frequently opened. Well, more often than not, they're opened close to whenever they were actually sent because that's when it's hitting the top of the inbox. And so, that was just like the heavy, heavy weight on it. And so, their" Send Time Optimization" is typically like per email per campaign or per audience. And this is the first productized version of individualized send time optimization within Marketing Cloud. Because even before this, when were doing the manual effort, to your point, it's a lot of work and it's very hard to prove the ROI of like," Well now, you know what I'm sending to Joe Schmo between eight and 9: 00 AM, I'm getting X better performance than when I was sending it at a 7:00 to 8: 00." It was just hard to do that for as much lifting as, as it was. So, a lot of marketers were trying to happy medium of," Okay, well here are morning, here are mid- day, here's afternoon and evening openers and let's just segment them that way." And that's just not really true send time optimization. That's just guessing, and still is thrown off by the weight of the send times themselves. So, this is inaudible rolling and email engagement data. And so, it's really a lot more exciting than it actually sounds, I guess.
Nick Burggraf: Well, to that point, Cole, as far as if a marketer is not using analytics to do this, then they're just using the Litmus Annual Report. I love Litmus, so I'm not bashing their annual report because it's really beneficial. But they're using Litmus Annual Report to say," Okay, when is a good time to send?" And then that becomes industry standard of," Great. Now everybody's shifting from an 8:00 AM to 9: 00 AM window to a 2: 00 PM to 3: 00 PM window, and now everybody's doing it." So, now that becomes the worst time to send because everybody across the market is trying to take what's written as far as who's accumulating these annual reports and trying to find the best time to do it. Einstein Send Time Optimization takes that to an individual level. Let's say John Smith, his best time to send over the last 90 days is 8: 00 AM.
Cole Fisher: Yeah. And I think that's one of the first questions, almost every time, when I was doing marketing consulting at Salesforce. One of the first questions would be," When should I send?" My response was always," Let's find out." It would just be about testing and sending all different times of day and targeting different hours, low versus high traffic hours. And yeah, this is the first time that we're actually getting to the individual level and saying," Let's let the actual users tell us when the best time for them to send is."
Nick Burggraf: Love it.
Bobby Tichy: Last but not least, the Tableau acquisition. And really, what we wanted to kind of qualify here is that I'm sure a lot of people were getting a lot of questions about," They already had Datorama, why would they buy Tableau?" They were two very different platforms. We know a lot about Datorama, and probably know enough to be dangerous about Tableau, but as we think about the differences there, Datorama is really a marketing reporting and analytics tool, as well as an ETL tool, it's got that nice functionality tied to it. Whereas, Tableau is still a visualization. So, you're going to see the pretty graphs and reports that you would output, or you would expect to see on the Tableau side. Datorama is going to do that, but it's also got native connectors and productized connectors to a lot of what social and marketing folks are going to need to see ROI and see performance. So, just wanted to call out the kind of main difference there. Your marketing teams love Datorama for its ease of use and being able to harmonize data together. Tableau is going to be more of, you still got to frame the data, format the data, all those different elements as well.
Nick Burggraf: The exciting part about this acquisition, in light of the Datorama acquisition, is how quickly they've started to integrate Datorama. And so, I think that we can only expect to be able to share more and more about the Tableau acquisition. And I think that they're going to supercharge their implementation of putting this actually into the cross cloud environment.
Cole Fisher: Yeah. Nick, that's a really good point. I feel like data centralization and the ability to like ETL a lot of that data and analytics was a weaker point for Salesforce, and Datorama filled that gap big. I think if there were another weak point that we could point out, it'd be just the general visualization of data. Gathering great data is not an issue. And actually Datorama does do a really good visualization, but in terms of just the way Tableau has the capability to view so many different slices of data and visualize that in really the most cutting edge ways that any platform can do right now, I think we're going to see really, really cool visualization capabilities arising from that. So, I'm pretty excited to see what comes about from Tableau.
Bobby Tichy: Well, unfortunately there won't be any Completely Unrelated this week, as we're struck for time, other than the fact that I'm eating celery and peanut butter right now. I just wanted to let everybody know that that's what was happening on this side of the Lev office. So, Cole, Nick, any Completely Unrelated before we have to jump off?
Cole Fisher: You know, I think the Minnesota office is going to be doing some reviews of the podcast. So, we might get our seventh review after this show.
Bobby Tichy: Oh, that'd be great. That's exciting.
Nick Burggraf: One of the things that you had mentioned at the beginning of this call, again, this is totally related, was you introducing me as a guest. I thought I was becoming a partial host, here.
Cole Fisher: It's pretty much yours, is why. They heard you were coming on, this is when all the reviews are coming in now.
Bobby Tichy: Exactly. Cole and I are actually stepping aside, you're doing the whole thing for now on.
Cole Fisher: This is officially our retirement.
Bobby Tichy: Yep.
Nick Burggraf: All right. Well, we're only going to do podcasts within the Minnesota office, which will be me talking to myself for about 20 minutes.
Bobby Tichy: I can't wait for that one. That'll probably be our most listened to podcasts.
Nick Burggraf: Going to go viral. I'm also going to be let go.
Bobby Tichy: All right. Thanks guys. Thanks for listening, and we'll talk to you soon.